Box partners with Salesforce to allow seamless content sharing

Box has just announced an all-new set of ways that Box customers can interact with and share content from Salesforce.

Starting with a pilot today, they will let customers seamlessly take any of the content they have stored in Box and access it throughout multiple Salesforce experiences, including mobile apps, customer records, Chatter feeds, and more.

Using a new connector that will launch in February, users will be able to share Box files inside Salesforce, both from the service’s web interface and mobile applications. For example, when commenting on a sales opportunity, users will be able to browse the files that are available to them in Box, and attach them to the message.

The sharing permissions for these files are still managed by Box, so it will still be necessary for the sender to ensure that any recipients have the correct permissions in box too, but once this is done sharing is simple and seamless.

“Sharing proposals with customers, collaborating on contracts and ensuring sales reps have the most up-to-date marketing information has never been easier.”  AARON LEVIE

Box has also introduced their first Box SDK for Salesforce, which allows customers and developers to embed Box’s collaboration and content management capabilities into Salesforce-built applications. Enterprises can now leverage Salesforce and Box’s platforms together to seamlessly design modern digital applications that transform key enterprise workflows.

Today’s announcement underscores Box’s vision of becoming the modern content platform for the enterprise as Box tries to establish itself as the go to vendor for CRM cloud storage in the same way that the many enterprises naturally default to Office 365 for Email.

One thing is certain, in today’s interconnected, on the go world, enterprises need to ensure their critical business files and content can be accessed across all services and devices.

Box’s forward thinking approach works towards a future where disparate cloud services are able to connect and share data, thereby reducing the need to duplicate data and information between systems.

This will enable the end user to work more effectively and improve upon the fragmented model we see at the moment.


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